Friday, May 28, 2010

WWDC 2010

When the iPhone was first announced, it shocked the world with its extortionate pricing and lacklustre enterprise features. When it first came out, it shocked the world once more. It was mind-blowingly complex, yet miraculously intuitive. In a word, thaumaturgical. And so began the saga.

A year later and the 3G brought a desperately needed update for our spec hungry minds, though its cheap plastic back sacrificed a little of our hearts to do so. And it also brought the revolutionary app store, the seemingly final knock-out blow aimed squarely at the solar plexus of all contenders to the iThrone.

Another year past and the 3GS was a punily unnecessary upgrade over the 3G, opening up a gap in the market which the aforementioned competitors thought might never come. Android gained momentum, market share and features (*cough* multitasking *cough*) that the iPhone lacks even now.

And here we are today. In a week and a half, Steve Jobs will take to the stage and announce the rumoured iPhone HD. It will propel Apple and the iPhone back to their rightful place as undisputed smartphone kings. Or it will dump them in the dust by the side of a newly paved and freshly patented Android highway. A highway to the future.

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